This advertisement is against smoking, featuring a young girl blowing out of a bubble baton, but instead bubbles coming out, smoke does. This advertisement caters mostly to pathos because of the sheer age of the little girl. Here's this girl, barely ten years old and she's already being exposed to harmful smoking chemicals that could harm her greatly. The audience of this advertisement is clearly people who smoke, but also people who have kids and smoke. This shows that secondhand smoke is very dangerous too and in most cases, a parent would want to protect their child greatly. The shock value of the ad is that it puts two things together that you would not expect. The deadly smoke coming out of a child's play toy is startling and in some cases, terrifying. This ad can make people realize that second hand smoke is very bad for children and can persuade parents to stop smoking in front of their children or at all. The ultimate purpose of this ad is to persuade people to stop smoking, especially if they have children. It is equally important that people without children stop smoking as well, but this ad caters to people with children. The thought that they may be harming little kids by their bad habit or addiction is a very heavy thought and just by looking at this ad, it may be able to persuade people to the path of not smoking anymore. I thought this ad was very persuasive because the amount of pathos in it is huge, and even though it does not have much ethos or logos, the emotion coming from a small child and dangerous smoke is a lot. The context of this is of course, the smoking epidemic that has swept the nation and claimed many lives. In conclusion, I believe this was an effective ad that used rhetorical devices well.
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